Credit Union Member Analytics

Decision Pipeline • Q4 2025

Total Members
47,832
↑ 8.3% vs prior year
New Acquisitions
3,247
↑ 12.4% vs prior quarter
Attrition Rate
2.1%
↑ 0.3% vs prior quarter
Digital Adoption
68.4%
↑ 5.2% vs prior year

Action Required

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New Member Acquisition Trend

Acquisitions by channel over time

Attrition Rate Comparison

Digital vs Branch attrition

Member Distribution by Channel

Digital vs Branch members over time

Member Segment Distribution

By tenure classification

Channel Performance

Channel New Members Lost Members Net Growth Retention Rate Avg Engagement

Segment Performance

Segment Members % of Total Attrition Rate Avg Engagement Risk Level