Member Analytics

Growth & Attrition Intelligence

Total Members

47,832

↑ 8.3% vs Q3

New Acquisitions

3,247

↑ 12.4% vs Q3

Attrition Rate

2.1%

↑ 0.3% vs Q3

Digital Adoption

68.4%

↑ 5.2% vs Q3

Member Growth Trajectory

Quarterly new member acquisitions by channel

Attrition Analysis

Member churn rates across operational channels

Channel Performance Comparison

Digital vs. Branch member engagement over time

Recent Member Activity

Detailed breakdown of member movements

Channel	New Members	Lost Members	Net Growth	Retention Rate	Avg. Engagement
Digital Banking	2,134	412	+1,722	97.2%	8.4 transactions/mo
Branch Operations	1,113	598	+515	95.8%	3.1 visits/mo
Mobile App	1,847	287	+1,560	98.1%	12.7 sessions/mo
ATM Network	—	—	—	—	6.3 transactions/mo
Online Portal	1,620	356	+1,264	96.9%	5.2 logins/mo

Key Insights

Digital channels are driving 65% of new member acquisitions while maintaining higher retention rates (97.2% vs 95.8% for branches). Mobile app users show the strongest engagement with 12.7 sessions per month. However, branch-acquired members demonstrate higher cross-sell ratios (2.8 products vs 2.1 for digital-only). Consider hybrid onboarding strategies that combine digital convenience with relationship-building opportunities.