Credit Union Member Analytics

Executive Summary

Q4 2025 • Generated January 2026

Key Performance Indicators

47,832
Total Members
↑ 8.3% YoY
3,247
New Acquisitions
↑ 12.4% vs Q3
2.1%
Attrition Rate
↑ 0.3% vs Q3
68.4%
Digital Adoption
↑ 5.2% YoY

Key Insights

Strong Member Growth
Net growth rate at 8.3%, with 3,247 new members acquired.

Channel Performance

32,714
Digital Members
68% of base
15,118
Branch Members
32% of base
1.9%
Digital Attrition
Below target
3.1%
Branch Attrition
↑ Above target

Strategic Recommendations

1
Scale Acquisition Programs
Currently acquiring 3,247 members/period. A 15% increase would add ~487 additional members.
Expected: +487 members/period
2
Accelerate Digital Migration
Digital adoption at 68.4%. Moving to 70%+ would reduce per-member servicing costs and improve engagement.
Expected: Lower cost-to-serve, higher engagement

Recent Actions Taken

✓
Launch Referral Program
Acquisition Optimization • action_taken

Decision Pipeline Status

3
Total Decisions
2
Pending Action
1
Resolved
2
SLA Breached